Our Work
In every project we take on, we prioritize identifying the key needs for each unique client in order to diagnose the problem, create a plan of action, and achieve tangible results. Here’s a glimpse into what we’ve helped our valued brands accomplish.
CASE STUDIES
The Challenge
The client needed a dedicated team to establish a holistic 360° presence in the US DTC market.
The Plan
Create an omni-channel campaign strategy that leverages influencers, paid social, and organic content to build brand awareness and drive consideration, and that maximizes paid search across both Google and Amazon to drive sales.
The Highlights
+135% Increase in Returning Customer Rate in E-Shop
Obtained over 4MM impressions within 3 months of launch on Amazon
77% Increase in sessions in E-Shop
33% Overall Revenue increase YOY in E-Shop
56% of TTL Revenue driven by Paid Media on Amazon
The Challenge
The client had limited exposure to international clientele and required support from an omni-channel, global team to launch in new territories.
The Plan
Expand the brand into new territories and manage not only the global distribution but also the overall e-commerce presence in the UK, Spain, Germany, Singapore, Italy, France, Australia, and the US.
The Highlights
Maintained steady 3x+ ROAS MoM
Maintained single and repeat purchases 10-20% above competitor average
Maintained 30% conversion rate MoM, exceeding industry average of 9.5%
Drove repeat purchases via DSP with sales 60% higher than those of key competitors
33% increase in total sales. YoY increase in sales growth rate outpaces 60% of peers
The Challenge
Pivot focus to increase sales and grow the brand’s fragrance business by implementing new digital marketing tactics.
The Plan
- Revamped Amazon Catalog Product Detail Pages and A+ Pages to tell the Fila story through the lens of their fragrances
- Build out curated PPC campaigns on Amazon and launching DSP to target larger audience pools and drive sales on- and off- Amazon’s platform to achieve both key goals.
The Highlights
54% increase in 2021 sales YoY
3X ordered revenue increase for hero SKUs YoY
68% boost in Q4 sales
358.67% ordered revenue in 2021
Expanding to Amazon Canada and Mexico in 2022
The Challenge
Take a globally recognized and widely distributed brand and re-establish it as the owner and driver of it’s own vision.
The Plan
- Expand into/Launch on Walmart.com Grow Amazon Canada through gating the L’Oreal brand, getting a co-investment from the brand and their partners.
- Develop a full omni-channel media plan for 2021, leveraging our e-commerce success with the support of mainstream retailers, global influencers, and unique/multi-touchpoint marketing initiatives.
The Highlights
4x Increase in year 2021 ROAS vs year prior
Dominated hundreds of resellers across multiple e-commerce platforms in North America, creating a trustworthy and elevated customer experience and increasing conversion
Overall No. 1 Best-Selling Fragrance on Amazon as well as No. 1 Best-Selling Men’s Fragrance on Amazon
Maintained MOM Conversion Rates above 10%, exceeding industry average of 9.5%
94% Increase in year 2021 Paid Media Sales vs year prior